La Storia. This bottle contains oil pressed from olives grown in the Umbria region of Italy. Umbria is home to one of the oldest olive trees in the entire world. There's a family in Umbria who has been producing olive oil since 1430. That's just about 600 years. Imagine that. Imagine the stores of all the people in history who have tasted this same oil. Now, you can add your name into "la storia"! 100% Italian Extra Virgin Olive Oil. Imported from Italy.